PWCF partners with British Asian Trust

The Prince of Wales's Charitable Foundation (PWCF) is delighted to collaborate with British Asian Trust on another interesting project which aims to scale up life-changing work that empowers entrepreneurs in India and Pakistan. As part of The Prince of Wales's broader vision, the project affirms His Royal Highness's commitment to support the economic growth of the region.

British Asian Trust’s shared vision is to empower entrepreneurs in both countries to establish successful businesses, create steady local jobs, and develop innovative products and services to improve the lives of disadvantaged communities.

In Pakistan, the British Asian Trust and the Citi Foundation are already working on a successful Urban Youth Enterprise Incubator programme launched in 2016, which enables young people from low income backgrounds to set up and grow thriving businesses. The facility was designed in partnership with Lahore University of Management Sciences (LUMS) and is delivered by LUMS Centre for Entrepreneurship (LCE). As a result, the new partnership with The Prince of Wales’s Charitable Foundation will enable British Asian Trust to scale up this work to reach Balochistan, the poorest province of Pakistan.

The partnership will also enable to focus on the work with local partner UnLtd India to fund and support exceptional individuals whose ideas, passion and entrepreneurial skills can bring about long-term solutions to problems faced by smallholder farmers in one of the most marginalised communities in India. British Asian Trust will support 10 social entrepreneurs at the beginning of their journeys to test, build and grow high impact products and services that will benefit smallholder farmers in drought prone regions of India, with a focus on Maharashtra.